I want to give every black woman the opportunity to enhance their personal beauty with the best possible cosmetics to suit their skin. Our brand does exactly that, and at a low cost, our product really does do what it says! Other brands have very expensive advertising budgets which are passed onto customers to inflate prices, we are proud that our brand is promoted by word-of-mouth. Our customers tell us our products ARE better than MAC and Fenty for black skin – why pay their prices? Doris Michaels celebrates dark skin.
Doris Michaels started the only UK Cosmetics Company created exclusively for black women 10 years ago. “After realising that whilst other multi-nationals’ products may have darker shades of their make-up ranges, they do not actually suit black woman’s skin; so I created my own.”
Black women often have skin tone problems, such as blemishes, uneven skin tone, scarring and oiliness, which they hope to solve with make-up.
Having oily skin has its benefits. Sebum, which makes skin oily, is a blend of oil, fats and water and keeps black skin soft, supple and less susceptible to the signs of ageing. This is why you should not try to remove the oiliness completely – not that they would succeed, as due to black genetics it will be immediately replenished and replaced.
Having oily skin means make-up will generally not last very long on the skin. This is because Sebum breaks down cosmetic colour very quickly if the make-up does not adhere to the skin properly. This normally happens if the make-up is too dry or its colour is not intense, (this is why make-up from other companies needs to be re-applied so often).
Foundations and powders that are sheer (translucent) will not provide the coverage and long lasting effect needed to achieve a flawless and beautiful finish. Also, foundations and powders that are medicated and hypoallergenic may be too sheer for most black skin tones.
“The right make-up instantly takes years off the way you look. I call it a daily face-lift!”
– Doris Michaels